Fair & Lovely Men Charcoal Face Wash

  • Overview

    The brand wanted to highlight that the new ingredient - Charcoal in the face wash, keeps skin deeply clean for much longer, eliminating the need to wash the face repeatedly. The campaign was created around the function of 8 hours clean, with Saif Ali Khan and Angad Bedi.

  • Capability

    Campaign Idea, Campaign Development.

  • Result

    The campaign had great recall and the charcoal variant caught on in the market.

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