Fair & Lovely BB Cream

  • Overview

    At the launch of Fair & Lovely BB Cream, the task was to create hype about the new product that gives users a makeup finish - amongst the urban female consumer.
    Selfie being the center of the idea, a 360 degree campaign was developed around it, and the brand ambassador Yami Gautam played the protagonist.

  • Capability

    Campaign Idea, Campaign Development.

  • Result

    The campaign ran successfully, and the new variant launch was a hit.

Related Work

Brands we have worked with

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