At the launch of Fair & Lovely BB Cream, the task was to create hype about the new product that gives users a makeup finish - amongst the urban female consumer.
Selfie being the center of the idea, a 360 degree campaign was developed around it, and the brand ambassador Yami Gautam played the protagonist.
Campaign Idea, Campaign Development.
The campaign ran successfully, and the new variant launch was a hit.
Planning a campaign?