Axe Bullet

  • Overview

    Launch of the pocket-sized Axe deodorant.

    Axe deodorant decided to launch a smaller, any-time use version of their deodorant range. They wanted to enable men to smell great wherever, and whenever, by simply carrying the deodorant in their pockets.

  • Capability

    Campaign Idea, Campaign Development.

  • Result

    Having cracked the winning idea: SHIT HAPPENS. THIS HAPPENS. We developed five digital films around it, which garnered great appreciation.

    The films ran successfully on Youtube and other digital media, and made a substantial splash in the pocket-deo segment.

Related Work

Brands we have worked with

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