Axe Bullet
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Overview
Launch of the pocket-sized Axe deodorant.
Axe deodorant decided to launch a smaller, any-time use version of their deodorant range. They wanted to enable men to smell great wherever, and whenever, by simply carrying the deodorant in their pockets.
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Capability
Campaign Idea, Campaign Development.
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Result
Having cracked the winning idea: SHIT HAPPENS. THIS HAPPENS. We developed five digital films around it, which garnered great appreciation.
The films ran successfully on Youtube and other digital media, and made a substantial splash in the pocket-deo segment.
Related Work
Brands we have worked with
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