Launch of the pocket-sized Axe deodorant.
Axe deodorant decided to launch a smaller, any-time use version of their deodorant range. They wanted to enable men to smell great wherever, and whenever, by simply carrying the deodorant in their pockets.
Campaign Idea, Campaign Development.
Having cracked the winning idea: SHIT HAPPENS. THIS HAPPENS. We developed five digital films around it, which garnered great appreciation.
The films ran successfully on Youtube and other digital media, and made a substantial splash in the pocket-deo segment.
Planning a campaign?