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Overview
At the launch of Fair & Lovely BB Cream, the task was to create hype about the new product that gives users a makeup finish - amongst the urban female consumer.
Selfie being the center of the idea, a 360 degree campaign was developed around it, and the brand ambassador Yami Gautam played the protagonist. -
Capability
Campaign Idea, Campaign Development.
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Result
The campaign ran successfully, and the new variant launch was a hit.
Related Work
Brands we have worked with
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