Blackberrys
Autumn Winter 2020 / Spring Summer 2021
Blackberrys Celebration collection
-
Overview
Blackberrys wanted to generate hype around their Celebration Collection for the AW2020 season. As the world began to see new light at the end of 2020, slowly rising above the year that put a stop to most things celebratory, Blackberrys decided to pep up the vibe by introducing their Celebration Collection. Urging audiences to get back in the mood.
-
Capability
Campaign Idea, script development, Film production of Blackberrys Celebration collection
-
Result
The much-needed Getting Back in the Mood was received well by audiences and successfully pegged the brand in a welcoming, happy and positive light.
Blackberrys The New Mid Rise Trouser
-
Overview
Blackberrys wanted to announce the launch of their revolutionary trouser collection – The Arise Fit, and spread awareness about their long revered and researched trouser collection, which sported game changing features and new-age innovations for a better fit and uber comfort.
-
Capability
Campaign Idea, script development, Film production of Blackberrys The New Mid Rise Trouser
-
Result
Audiences truly engaged with the campaign showing their love for the bang-on features that the collection announced.
Blackberrys Wedding collection
-
Overview
The launch of Blackberrys Wedding Collection for the SS21 season. Blackberrys wanted to showcase their latest Wedding Collection, which was all about modern cuts for the new-age world
-
Capability
Campaign Idea, script development, Film production of Blackberrys Wedding collection
-
Result
The insight of the new-age Virtual Wedding being a bigger deal than the usual physical wedding clicked instantly with audiences, and by playing up the Virtual Wedding’s capacity to host a larger audience size than the traditional wedding, we managed to build engagement organically.
Blackberrys Showstopper Style Guide Films
-
Overview
Blackberrys team of in-house designers wished to walk the viewers through some of the highlights of their different collections, of course showcasing styling and pairing tips for each outfit.
-
Capability
Content Development, Production.
-
Result
Audiences found the videos helpful and gladly took to the styling tips and trends of the season. Encouraging the BB team to demonstrate styling ideas more often.
Related Work
Brands we have worked with
Planning a campaign?