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Overview
At the launch of Fair & Lovely Max Fairness facewash, the task was to create hype about the new product amongst the urban, trendy male consumer. Cameras being the hook line in the new age, a 360 degree campaign was developed around it, with cricketer Rohit Sharma as the protagonist.
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Capability
Campaign Idea, Campaign Development.
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Result
The campaign ran across media and was received very well by audiences making the launch a big success.
Related Work
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