At the launch of Fair & Lovely Max Fairness facewash, the task was to create hype about the new product amongst the urban, trendy male consumer. Cameras being the hook line in the new age, a 360 degree campaign was developed around it, with cricketer Rohit Sharma as the protagonist.
Campaign Idea, Campaign Development.
The campaign ran across media and was received very well by audiences making the launch a big success.
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