Fair & Lovely Max Fairness

  • Overview

    At the launch of Fair & Lovely Max Fairness facewash, the task was to create hype about the new product amongst the urban, trendy male consumer. Cameras being the hook line in the new age, a 360 degree campaign was developed around it, with cricketer Rohit Sharma as the protagonist.

  • Capability

    Campaign Idea, Campaign Development.

  • Result

    The campaign ran across media and was received very well by audiences making the launch a big success.

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