LaLiga – Zero Masala, Pure Football

  • Overview

    MTV wanted to highlight to its audiences that LaLiga is now on MTV.
    Influencers from various walks of life were activated to position LaLiga spot on MTV to offer “Zero Masala, Pure Football”

  • Capability

    Content conceptualization, scripting and campaign management

  • Result

    Campaign engagement rate of over 13%, with Millions of views garnered on Instagram Reels.
    Creators like Funcho, Rahul Lakhanpal, Karan Sareen, Prem Shilu, Rishabh Rana were activated

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