Sony Music
Kumar Sanu & Aastha Gill ft. Arjun Bijlani – Saawariya
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Overview
Platforms - YouTube Shorts, Instagram, Snapchat, TikTok
Devising the influencer marketing strategy for Sony Music releases across platforms and categories of creators from nano to mega influencers. Capability
Influencer Marketing, Media planning, Campaign management, Content Production
Result
Increase in user generated content on platform, thereby increasing over all reach of the audio.
Devised methods to ensure the audio is trending on the platform
Raftaar & Rashmeet Kaur ft. Surbhi Jyoti – Ghana Kasoota
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Overview
Platforms - YouTube Shorts, Instagram, Snapchat, TikTok
Devising the influencer marketing strategy for Sony Music releases across platforms and categories of creators from nano to mega influencers. -
Capability
Influencer Marketing, Media planning, Campaign management, Content Production
Result
Increase in user generated content on platform, thereby increasing over all reach of the audio.
Devised methods to ensure the audio is trending on the platform
Nimrat Khaira – Gallan Chaandi Diyan - Teeja Punjab
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Overview
Platforms - YouTube Shorts, Instagram, Snapchat, TikTok
Devising the influencer marketing strategy for Sony Music releases across platforms and categories of creators from nano to mega influencers. -
Capability
Influencer Marketing, Media planning, Campaign management, Content Production
Result
Increase in user generated content on platform, thereby increasing over all reach of the audio.
Devised methods to ensure the audio is trending on the platform
Ammy Virk – Naina Da Joda - Teeja Punjab
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Overview
Platforms - YouTube Shorts, Instagram, Snapchat, TikTok
Devising the influencer marketing strategy for Sony Music releases across platforms and categories of creators from nano to mega influencers. -
Capability
Influencer Marketing, Media planning, Campaign management, Content Production
Result
Increase in user generated content on platform, thereby increasing over all reach of the audio.
Devised methods to ensure the audio is trending on the platform
Badshah ft. Nikhita Gandhi starring Mrunal Thakur – Bad Boy X Bad Girl
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Overview
Platforms - YouTube Shorts, Instagram, Snapchat, TikTok
Devising the influencer marketing strategy for Sony Music releases across platforms and categories of creators from nano to mega influencers. -
Capability
Influencer Marketing, Media planning, Campaign management, Content Production
Result
Increase in user generated content on platform, thereby increasing over all reach of the audio.
Devised methods to ensure the audio is trending on the platform
Shamur, Rashmeet Kaur ft. Janhvi Kapoor - Nadiyon Paar (Let the music play) - Roohi
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Overview
Platforms - YouTube Shorts, Instagram, Snapchat, TikTok
Devising the influencer marketing strategy for Sony Music releases across platforms and categories of creators from nano to mega influencers. -
Capability
Influencer Marketing, Media planning, Campaign management, Content Production
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Result
Increase in user generated content on platform, thereby increasing over all reach of the audio.
Devised methods to ensure the audio is trending on the platform
Asees Kaur, Divya Kumar ft. Janhvi Kapoor & Rajkumar Rao – Panghat - Roohi
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Overview
Platforms - YouTube Shorts, Instagram, Snapchat, TikTok
Devising the influencer marketing strategy for Sony Music releases across platforms and categories of creators from nano to mega influencers. -
Capability
Influencer Marketing, Media planning, Campaign management, Content Production
Result
Increase in user generated content on platform, thereby increasing over all reach of the audio.
Devised methods to ensure the audio is trending on the platform
Badshah & Uchana Amit ft. Shehnaaz Gill - Fly
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Overview
Platforms - YouTube Shorts, Instagram, Snapchat, TikTok
Devising the influencer marketing strategy for Sony Music releases across platforms and categories of creators from nano to mega influencers. -
Capability
Influencer Marketing, Media planning, Campaign management, Content Production
Result
Increase in user generated content on platform, thereby increasing over all reach of the audio.
Devised methods to ensure the audio is trending on the platform
Harrdy Sandhu – Kya Baat Ay
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Overview
Platforms - YouTube Shorts, Instagram, Snapchat, TikTok
Devising the influencer marketing strategy for Sony Music releases across platforms and categories of creators from nano to mega influencers. -
Capability
Influencer Marketing, Media planning, Campaign management, Content Production
Result
Increase in user generated content on platform, thereby increasing over all reach of the audio.
Devised methods to ensure the audio is trending on the platform
Sidhu Moose Wala - Sin
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Overview
Platforms - YouTube Shorts, Instagram, Snapchat, TikTok
Devising the influencer marketing strategy for Sony Music releases across platforms and categories of creators from nano to mega influencers. -
Capability
Influencer Marketing, Media planning, Campaign management, Content Production
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Result
Increase in user generated content on platform, thereby increasing over all reach of the audio.
Devised methods to ensure the audio is trending on the platform
Arijit Singh & A. R. Rahman – Jwalamukhi - 99 Songs
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Overview
Platforms - YouTube Shorts, Instagram, Snapchat, TikTok
Devising the influencer marketing strategy for Sony Music releases across platforms and categories of creators from nano to mega influencers. -
Capability
Influencer Marketing, Media planning, Campaign management, Content Production
Result
Increase in user generated content on platform, thereby increasing over all reach of the audio.
Devised methods to ensure the audio is trending on the platform
Shahshwat Singh & A. R. Rahman - Teri Nazar - 99 Songs
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Overview
Platforms - YouTube Shorts, Instagram, Snapchat, TikTok
Devising the influencer marketing strategy for Sony Music releases across platforms and categories of creators from nano to mega influencers. -
Capability
Influencer Marketing, Media planning, Campaign management, Content Production
Result
Increase in user generated content on platform, thereby increasing over all reach of the audio.
Devised methods to ensure the audio is trending on the platform
A. R. Rahman & Gulzar - Meri Pukaar Suno
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Overview
Platforms - YouTube Shorts, Instagram, Snapchat, TikTok
Devising the influencer marketing strategy for Sony Music releases across platforms and categories of creators from nano to mega influencers. -
Capability
Influencer Marketing, Media planning, Campaign management, Content Production
Result
Increase in user generated content on platform, thereby increasing over all reach of the audio.
Devised methods to ensure the audio is trending on the platform
Amaal Mallik, Shreya Ghoshal ft. Jasmin Bhasin – Pyaar... Ek Tarfa
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Overview
Platforms - YouTube Shorts, Instagram, Snapchat, TikTok
Devising the influencer marketing strategy for Sony Music releases across platforms and categories of creators from nano to mega influencers. -
Capability
Influencer Marketing, Media planning, Campaign management, Content Production
Result
Increase in user generated content on platform, thereby increasing over all reach of the audio.
Devised methods to ensure the audio is trending on the platform
Akasa ft. Charan ft. Rohit Saraf - Shola
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Overview
Platforms - Instagram +YT Shorts + Mx Takatak
Influencer campaign activating the Song across platforms -
Capability
Influencer Marketing, Media planning, Campaign management, Content Production
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Result
Increase in user generated content on platform, thereby increasing over all reach of the audio.
Devised methods to ensure the audio is trending on the platform
Rashmeet Kaur, Deep Kalsi & Harjas Harjaayi – Daru Hor Piyade
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Overview
Platforms - YouTube Shorts, Instagram, Snapchat, TikTok
Devising the influencer marketing strategy for Sony Music releases across platforms and categories of creators from nano to mega influencers. -
Capability
Influencer Marketing, Media planning, Campaign management, Content Production
Result
Increase in user generated content on platform, thereby increasing over all reach of the audio.
Devised methods to ensure the audio is trending on the platform
Badshah - Genda Phool
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Overview
Platforms - YouTube Shorts, Instagram, Snapchat, TikTok
Devising the influencer marketing strategy for Sony Music releases across platforms and categories of creators from nano to mega influencers. -
Capability
Influencer Marketing, Media planning, Campaign management, Content Production
-
Result
Increase in user generated content on platform, thereby increasing over all reach of the audio.
Devised methods to ensure the audio is trending on the platform
Prabh Gill - Ik Wari
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Overview
Platforms - YouTube Shorts, Instagram, Snapchat, TikTok
Devising the influencer marketing strategy for Sony Music releases across platforms and categories of creators from nano to mega influencers. -
Capability
Influencer Marketing, Media planning, Campaign management, Content Production
-
Result
Increase in user generated content on platform, thereby increasing over all reach of the audio.
Devised methods to ensure the audio is trending on the platform
Yawar - Haseena
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Overview
Platforms - YouTube Shorts, Instagram, Snapchat, TikTok
Devising the influencer marketing strategy for Sony Music releases across platforms and categories of creators from nano to mega influencers. -
Capability
Influencer Marketing, Media planning, Campaign management, Content Production
-
Result
Increase in user generated content on platform, thereby increasing over all reach of the audio.
Devised methods to ensure the audio is trending on the platform
Dino James - Chemicals
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Overview
Platforms - YouTube Shorts, Instagram, Snapchat, TikTok
Devising the influencer marketing strategy for Sony Music releases across platforms and categories of creators from nano to mega influencers. -
Capability
Influencer Marketing, Media planning, Campaign management, Content Production
-
Result
Increase in user generated content on platform, thereby increasing over all reach of the audio.
Devised methods to ensure the audio is trending on the platform
Rish - My Lady
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Overview
Platforms - YouTube Shorts, Instagram, Snapchat, TikTok
Devising the influencer marketing strategy for Sony Music releases across platforms and categories of creators from nano to mega influencers. -
Capability
Influencer Marketing, Media planning, Campaign management, Content Production
-
Result
Increase in user generated content on platform, thereby increasing over all reach of the audio.
Devised methods to ensure the audio is trending on the platform
Raga - Kaisa Hai Bhai
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Overview
Platforms - YouTube Shorts, Instagram, Snapchat, TikTok
Devising the influencer marketing strategy for Sony Music releases across platforms and categories of creators from nano to mega influencers. -
Capability
Influencer Marketing, Media planning, Campaign management, Content Production
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Result
Increase in user generated content on platform, thereby increasing over all reach of the audio.
Devised methods to ensure the audio is trending on the platform
Akhil - Dooja Pyaar
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Overview
Platforms - YouTube Shorts, Instagram, Snapchat, TikTok
Devising the influencer marketing strategy for Sony Music releases across platforms and categories of creators from nano to mega influencers. -
Capability
Influencer Marketing, Media planning, Campaign management, Content Production
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Result
Increase in user generated content on platform, thereby increasing over all reach of the audio.
Devised methods to ensure the audio is trending on the platform
Asim Riaz – Back to start
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Overview
Platforms - YouTube Shorts, Instagram, Snapchat, TikTok
Devising the influencer marketing strategy for Sony Music releases across platforms and categories of creators from nano to mega influencers. -
Capability
Influencer Marketing, Media planning, Campaign management, Content Production
Result
Increase in user generated content on platform, thereby increasing over all reach of the audio.
Devised methods to ensure the audio is trending on the platform
Stebin Ben, Sonna – Kaise Juda rahein
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Overview
Platforms - YouTube Shorts, Instagram, Snapchat, TikTok
Devising the influencer marketing strategy for Sony Music releases across platforms and categories of creators from nano to mega influencers. -
Capability
Influencer Marketing, Media planning, Campaign management, Content Production
Result
Increase in user generated content on platform, thereby increasing over all reach of the audio.
Devised methods to ensure the audio is trending on the platform
Pam Sengh - 10 Kurhiya
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Overview
Platforms - YouTube Shorts, Instagram, Snapchat, TikTok
Devising the influencer marketing strategy for Sony Music releases across platforms and categories of creators from nano to mega influencers. -
Capability
Influencer Marketing, Media planning, Campaign management, Content Production
Result
Increase in user generated content on platform, thereby increasing over all reach of the audio.
Devised methods to ensure the audio is trending on the platform
Rigul & Yawar – Look at me
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Overview
Platforms - YouTube Shorts, Instagram, Snapchat, TikTok
Devising the influencer marketing strategy for Sony Music releases across platforms and categories of creators from nano to mega influencers. -
Capability
Influencer Marketing, Media planning, Campaign management, Content Production
Result
Increase in user generated content on platform, thereby increasing over all reach of the audio.
Devised methods to ensure the audio is trending on the platform
Lekka & Gurnazar – Kaabil-E-Tareef
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Overview
Platforms - YouTube Shorts, Instagram, Snapchat, TikTok
Devising the influencer marketing strategy for Sony Music releases across platforms and categories of creators from nano to mega influencers. -
Capability
Influencer Marketing, Media planning, Campaign management, Content Production
Result
Increase in user generated content on platform, thereby increasing over all reach of the audio.
Devised methods to ensure the audio is trending on the platform
Pav Dharia – Mahiya
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Overview
Platforms - YouTube Shorts, Instagram, Snapchat, TikTok
Devising the influencer marketing strategy for Sony Music releases across platforms and categories of creators from nano to mega influencers. -
Capability
Influencer Marketing, Media planning, Campaign management, Content Production
Result
Increase in user generated content on platform, thereby increasing over all reach of the audio.
Devised methods to ensure the audio is trending on the platform
Raf-Saperra – Milli-1
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Overview
Platforms - YouTube Shorts, Instagram, Snapchat, TikTok
Devising the influencer marketing strategy for Sony Music releases across platforms and categories of creators from nano to mega influencers. -
Capability
Influencer Marketing, Media planning, Campaign management, Content Production
Result
Increase in user generated content on platform, thereby increasing over all reach of the audio.
Devised methods to ensure the audio is trending on the platform
Jaz Dhami - Diva
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Overview
Platforms - YouTube Shorts, Instagram, Snapchat, TikTok
Devising the influencer marketing strategy for Sony Music releases across platforms and categories of creators from nano to mega influencers. -
Capability
Influencer Marketing, Media planning, Campaign management, Content Production
Result
Increase in user generated content on platform, thereby increasing over all reach of the audio.
Devised methods to ensure the audio is trending on the platform
Pam Sengh – Mehngi Daru
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Overview
Platforms - YouTube Shorts, Instagram, Snapchat, TikTok
Devising the influencer marketing strategy for Sony Music releases across platforms and categories of creators from nano to mega influencers. -
Capability
Influencer Marketing, Media planning, Campaign management, Content Production
Result
Increase in user generated content on platform, thereby increasing over all reach of the audio.
Devised methods to ensure the audio is trending on the platform
Chamkila - Himmat Sandhu
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Overview
Platforms - YouTube Shorts, Instagram, Snapchat, TikTok
Devising the influencer marketing strategy for Sony Music releases across platforms and categories of creators from nano to mega influencers. -
Capability
Influencer Marketing, Media planning, Campaign management, Content Production
Result
Increase in user generated content on platform, thereby increasing over all reach of the audio.
Devised methods to ensure the audio is trending on the platform
Sumit Goswami - Wish
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Overview
Platforms - YouTube Shorts, Instagram, Snapchat, TikTok
Devising the influencer marketing strategy for Sony Music releases across platforms and categories of creators from nano to mega influencers. -
Capability
Influencer Marketing, Media planning, Campaign management, Content Production
Result
Increase in user generated content on platform, thereby increasing over all reach of the audio.
Devised methods to ensure the audio is trending on the platform
Manbir Batth - Out with Doubt
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Overview
Platforms - YouTube Shorts, Instagram, Snapchat, TikTok
Devising the influencer marketing strategy for Sony Music releases across platforms and categories of creators from nano to mega influencers. -
Capability
Influencer Marketing, Media planning, Campaign management, Content Production
Result
Increase in user generated content on platform, thereby increasing over all reach of the audio.
Devised methods to ensure the audio is trending on the platform
Hope You Don’t Mind
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Overview
Platforms - YouTube Shorts, Instagram, Snapchat, TikTok
Devising the influencer marketing strategy for Sony Music releases across platforms and categories of creators from nano to mega influencers. -
Capability
Influencer Marketing, Media planning, Campaign management, Content Production
Result
Increase in user generated content on platform, thereby increasing over all reach of the audio.
Devised methods to ensure the audio is trending on the platform
Related Work
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